'Is it us or it that's messed up?'

The key to producing a successful product advert is to promote the brand and make people *want* what you're selling. Under no circumstances should an advert make people go 'oh, god, no!' and actually people regret their purchases.

So behold, the brand new PlayStation 3 advert, an advert so terrible it's been classified NSFW. And rightly so - no-one should see this advert, but you *will* look, oh yes, you will. This is more horrific than the original Xbox advert, more worrying than a Benetton advert, very much less terrible than a shock site.

But to make this a choice you've made yourself, I leave you with a simple link to it.

The most horrifying PS3 advert ever (via Gizmodo)

...and don't say I didn't warn you.